{"id":2030,"date":"2011-07-15T17:37:13","date_gmt":"2011-07-15T15:37:13","guid":{"rendered":"http:\/\/www.maltreting.pl\/?p=2030"},"modified":"2011-07-15T17:37:13","modified_gmt":"2011-07-15T15:37:13","slug":"krol-zyje","status":"publish","type":"post","link":"https:\/\/www.maltreting.pl\/index.php\/2011\/07\/krol-zyje\/","title":{"rendered":"Kr\u00f3l \u017cyje!"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Stali czytelnicy maltretingu wiedz\u0105, \u017ce Linea <a href=\"https:\/\/www.maltreting.pl\/index.php\/tagi\/linea\/\">przyzwyczai\u0142a nas do co najmniej nowatorskiego podej\u015bcia do reklamy<\/a>, przynajmniej na skal\u0119 bran\u017cy deweloperskiej. Niestety, przez ostatnie d\u0142ugie tygodnie trzyma\u0142a nas na g\u0142odzie &#8211; reklamy Linei nie wyr\u00f3\u017cnia\u0142y si\u0119 z nat\u0142oku reklam przedstawiaj\u0105cych photoshopowe dzieci na tle photoshopowych budynk\u00f3w.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Z przyjemno\u015bci\u0105 jednak donosz\u0119 &#8211; kr\u00f3l powr\u00f3ci\u0142. I nie jest nagi. Kr\u00f3l ma koszulk\u0119 na rami\u0105czkach i kr\u00f3tkie galoty! I otacza si\u0119 kobitkami!<\/em><\/p>\n<p><!--more--><\/p>\n<div id=\"attachment_2031\" style=\"width: 530px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2011\/07\/linea_sila-spokoju.jpg\"><img aria-describedby=\"caption-attachment-2031\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2031 \" title=\"linea_sila-spokoju\" src=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2011\/07\/linea_sila-spokoju.jpg\" alt=\"linea_sila-spokoju\" width=\"520\" height=\"252\" srcset=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2011\/07\/linea_sila-spokoju.jpg 650w, https:\/\/www.maltreting.pl\/wp-content\/uploads\/2011\/07\/linea_sila-spokoju-300x145.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><p id=\"caption-attachment-2031\" class=\"wp-caption-text\">Po prawej stronie \u0142azien... znaczy po prawej orygina\u0142, po lewej powi\u0119kszenie najwi\u0119kszych atrakcji. Po klikni\u0119ciu obrazek uro\u015bnie!<\/p><\/div>\n<p style=\"text-align: justify;\">\u00a0Moj\u0105 rado\u015b\u0107 z powrotu maltretingowego faworyta m\u0105ci jednak w\u0105tpliwo\u015b\u0107: ot\u00f3\u017c nie wiem, czy widoczna na zdj\u0119ciu ekipa to &#8222;si\u0142a spokoju&#8221;, czy te\u017c &#8222;si\u0142a miastotw\u00f3rcza&#8221;? Pierwsza interpretacja sugerowa\u0142aby powr\u00f3t koncepcji <a href=\"https:\/\/www.maltreting.pl\/index.php\/2009\/12\/nieoczekiwane-owoce-kryzysu-rewolucja-w-reklamie\/\">przedstawiania klienta docelowego z brutaln\u0105 szczero\u015bci\u0105<\/a>, druga z kolei&#8230; c\u00f3\u017c, druga interpretacja nie wr\u00f3\u017cy\u0142aby rych\u0142ego oddania nowego osiedla do u\u017cytku, skoro tak w\u0142a\u015bnie mia\u0142aby wygl\u0105da\u0107 ekipa budowlana&#8230;<script src=\"http:\/\/home.hit.stat24.com\/_1310743659700\/script.js?id=p31LcD8vULltyfdfyfQZyYaSrmFpcsLuZBn2uRPL_Dr._7\" type=\"text\/javascript\"><\/script><script src=\"http:\/\/home.hit.stat24.com\/cachedscriptxy.js\" type=\"text\/javascript\"><\/script><\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.maltreting.pl%2Findex.php%2F2011%2F07%2Fkrol-zyje%2F&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 12px 0px 6px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Po tygodniach, je\u015bli nie miesi\u0105cach sztampy, do formy wracaj\u0105 mistrzowie niekonwencjonalnej reklamy z bran\u017cy deweloperskiej: Linea.<\/p>\n<p> <a class=\"continue-reading-link\" href=\"https:\/\/www.maltreting.pl\/index.php\/2011\/07\/krol-zyje\/\"><span>Czytaj dalej<\/span><i class=\"crycon-right-dir\"><\/i><\/a> <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":""},"categories":[24,29],"tags":[40,130,39,18],"_links":{"self":[{"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/posts\/2030"}],"collection":[{"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/comments?post=2030"}],"version-history":[{"count":3,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/posts\/2030\/revisions"}],"predecessor-version":[{"id":2034,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/posts\/2030\/revisions\/2034"}],"wp:attachment":[{"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/media?parent=2030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/categories?post=2030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/tags?post=2030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}