{"id":1037,"date":"2010-03-22T23:31:54","date_gmt":"2010-03-22T22:31:54","guid":{"rendered":"http:\/\/www.maltreting.pl\/?p=1037"},"modified":"2010-03-22T23:31:54","modified_gmt":"2010-03-22T22:31:54","slug":"mial-byc-reklamowy-serial-ale-bedzie-trylogia","status":"publish","type":"post","link":"https:\/\/www.maltreting.pl\/index.php\/2010\/03\/mial-byc-reklamowy-serial-ale-bedzie-trylogia\/","title":{"rendered":"Mia\u0142 by\u0107 reklamowy serial, ale b\u0119dzie trylogia"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Bran\u017ca finansowa otrz\u0105sn\u0119\u0142a si\u0119 ju\u017c najwyra\u017aniej z resztek kryzysu. Nawet nie stara si\u0119 ju\u017c ukrywa\u0107, \u017ce tak naprawd\u0119 klient jest dobry tak d\u0142ugo, jak d\u0142ugo mo\u017cna go doi\u0107.<\/em><!--more--><\/p>\n<p style=\"text-align: justify;\">Na alpejskich stokach mo\u017cna u\u015bwiadczy\u0107 reklamy Robeco, firmy &#8222;robi\u0105cej&#8221; w funduszach inwestycyjnych. Reklamy te zainstalowa\u0142y si\u0119 na s\u0142upach wyci\u0105g\u00f3w narciarskich i &#8211; jak to zwykle w takich sytuacjach bywa &#8211; pr\u00f3buj\u0105 wpisa\u0107 si\u0119 w tzw. kontekst.<\/p>\n<p style=\"text-align: justify;\">Je\u015bli wi\u0119c jad\u0105c wyci\u0105giem kto\u015b mia\u0142by ochot\u0119 ogl\u0105da\u0107 plakaty na s\u0142upach zamiast rozkoszowa\u0107 si\u0119 landszaftem, przeczyta\u0142by seri\u0119 subtelnie dwuznacznych hase\u0142 w j\u0119zyku zamorskim, w stylu:<\/p>\n<ul>\n<li><em>Perform at your peak. We do.<\/em><\/li>\n<li><em>Go exploring. We do.<\/em><\/li>\n<li><em>Act responsibly. We do.<\/em><\/li>\n<\/ul>\n<p>&#8230;i tak dalej, i tak dalej&#8230;<\/p>\n<p style=\"text-align: justify;\">Dla podkre\u015blenia b\u0142yskotliwego zamys\u0142u copywriterskiego, has\u0142a ilustrowane s\u0105 fotkami nawi\u0105zuj\u0105cymi do narciarskich okoliczno\u015bci.<\/p>\n<p style=\"text-align: justify;\">Swoj\u0105 drog\u0105 ciekawe, \u017ce has\u0142a by\u0142y w j\u0119zyku zamorskim, mimo \u017ce kraj by\u0142 zag\u00f3rski. (Dla wyja\u015bnienia: pisz\u0105c o kraju zag\u00f3rskim, mam na my\u015bli ojczyzn\u0119 <a href=\"https:\/\/www.maltreting.pl\/index.php\/2010\/03\/moj-przyjaciel-abort\/\">go\u015bcia z plakat\u00f3w antyaborcyjnych<\/a>, albo &#8211; bardziej poprawnie politycznie &#8211; urz\u0119duj\u0105cego gubernatora Kaliforni)<\/p>\n<p style=\"text-align: justify;\">W ka\u017cdym razie, trzy wybrane plakaty ilustruj\u0105 cynizm reklamodawcy:<\/p>\n<h6>Czerp korzy\u015bci z Twojego do\u015bwiadczenia. My to robimy.<\/h6>\n<div id=\"attachment_1041\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco1_capitalize.jpg\"><img aria-describedby=\"caption-attachment-1041\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1041\" title=\"robeco1_capitalize\" src=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco1_capitalize.jpg\" alt=\"Robeco bezwstydne #1\" width=\"300\" height=\"427\" srcset=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco1_capitalize.jpg 300w, https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco1_capitalize-210x300.jpg 210w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1041\" class=\"wp-caption-text\">Robeco bezwstydne #1<\/p><\/div>\n<p style=\"text-align: justify;\">Robeco jak wida\u0107 nie stara si\u0119 nawet ukry\u0107, \u017ce bije kas\u0119 na\u00a0do\u015bwiadczeniu klient\u00f3w. A nie w\u0142asnym.<\/p>\n<h6>Kup od nas Twoje fundusze.<\/h6>\n<div id=\"attachment_1042\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco2_buy.jpg\"><img aria-describedby=\"caption-attachment-1042\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1042\" title=\"robeco2_buy\" src=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco2_buy.jpg\" alt=\"Robeco bezwstydne #2\" width=\"300\" height=\"450\" srcset=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco2_buy.jpg 300w, https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco2_buy-200x300.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1042\" class=\"wp-caption-text\">Robeco bezwstydne #2<\/p><\/div>\n<p style=\"text-align: justify;\">Robeco jak wida\u0107 sprzeda nam co\u015b co &#8211; zgodnie z has\u0142em &#8211; ju\u017c jest nasze. To mi\u0142e.<\/p>\n<h6>Baw si\u0119 dobrze. Zajmiemy si\u0119 Twoj\u0105 inwestycj\u0105.<\/h6>\n<div id=\"attachment_1043\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco3_enjoy.jpg\"><img aria-describedby=\"caption-attachment-1043\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1043\" title=\"robeco3_enjoy\" src=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco3_enjoy.jpg\" alt=\"Robeco \u017cyczy nam (nie)najlepiej\" width=\"300\" height=\"450\" srcset=\"https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco3_enjoy.jpg 300w, https:\/\/www.maltreting.pl\/wp-content\/uploads\/2010\/03\/robeco3_enjoy-200x300.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1043\" class=\"wp-caption-text\">Robeco \u017cyczy nam (nie)najlepiej<\/p><\/div>\n<p style=\"text-align: justify;\">Robeco zapewne stara si\u0119 zach\u0119ci\u0107 swoich klient\u00f3w do narciarskich wypad\u00f3w, bo &#8211; s\u0105dz\u0105c po pozie, w jakiej zosta\u0142 uchwycony ten inwestor &#8211; liczy na to, \u017ce nie wszyscy z nich wr\u00f3c\u0105. <em>Ergo<\/em>: nie b\u0119dzie komu zg\u0142osi\u0107 si\u0119 po powierzon\u0105 Robeco kas\u0119.<\/p>\n<p>W mord\u0119, ale \u0142acin\u0105 b\u0142ysn\u0105\u0142em na koniec.<\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.maltreting.pl%2Findex.php%2F2010%2F03%2Fmial-byc-reklamowy-serial-ale-bedzie-trylogia%2F&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 12px 0px 6px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Bran\u017ca finansowa otrz\u0105sn\u0119\u0142a si\u0119 ju\u017c najwyra\u017aniej z resztek kryzysu. Nawet nie stara si\u0119 ju\u017c ukrywa\u0107, \u017ce tak naprawd\u0119 klient jest dobry tak d\u0142ugo, jak d\u0142ugo mo\u017cna go doi\u0107.<\/p>\n<p> <a class=\"continue-reading-link\" href=\"https:\/\/www.maltreting.pl\/index.php\/2010\/03\/mial-byc-reklamowy-serial-ale-bedzie-trylogia\/\"><span>Czytaj dalej<\/span><i class=\"crycon-right-dir\"><\/i><\/a> <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":""},"categories":[24],"tags":[13,18,163,81],"_links":{"self":[{"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/posts\/1037"}],"collection":[{"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/comments?post=1037"}],"version-history":[{"count":7,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/posts\/1037\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/posts\/1037\/revisions\/1047"}],"wp:attachment":[{"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/categories?post=1037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maltreting.pl\/index.php\/wp-json\/wp\/v2\/tags?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}